We were able to solve the problem of lack of standardization in checks and money notes 150 years ago, yet we haven’t been able to solve this same exact problem with KYC.
When Eli and Alex co-founded Footprint they knew that to turn the category on its head code alone wouldn't suffice – it was clear from day 1 that design was just as important.
If you are running a consumer-facing company, your north star metric will likely be geared around conversion of sign-ups. Typically, the way to boost conversion has been by spending more on marketing.
I personally like the ability to customize my iPhone home screen. As a company, it is nice to insert fun emojis and create custom documents in our Notion. But I missed the memo when KYC became a fun, choose-your-own-adventure novel.