If our baseline narrative is 100% successful, one bad moment may seemingly deem the rest of the progress—the integral—irrelevant and worthless. I think this mindset is often a helpful propellant. But I’d like to get past that way of thinking. Life isn’t this binary.
Footprint wants to put people in control of their data. Apple, from their own marketing, does not always want to hold it. Footprint is an enterprise security company. Apple is almost everything but that.
We must never lose sight that this isn’t a rehearsal and the people we touch are not actors: it’s people's lives and their data. They’re not our puzzle pieces to play with or dislodge in pursuit of our dream. I want to build with empathy, so we can help millions.
Don’t get me wrong—I love dreams—they change the world. But they only have that chance if put into action. Without launching our company, we’ll never know if Footprint is just a neat idea, or a world-changing product. But we must find out either way.
We decided that Footprint would give away for free our account creation flow that hides PII like names, email, DOB to period trackers to protect identities of women who sign-up...the result is a growing coalition I'm calling Tech Fights Dobbs (TFD).
