If you are running a consumer-facing company, your north star metric will likely be geared around conversion of sign-ups. Typically, the way to boost conversion has been by spending more on marketing.
We are coming out of stealth today, after a lot of hard work, many years of thought, and a vision for a new paradigm to bring trust back to the internet.
We must never lose sight that this isn’t a rehearsal and the people we touch are not actors: it’s people's lives and their data. They’re not our puzzle pieces to play with or dislodge in pursuit of our dream. I want to build with empathy, so we can help millions.