A New Philosophy: Labeling Good Actors
The best way to find the rotten apple—in a world where there are infinite rotten apples—may simply be to figure out who isn’t rotten.
Design at Footprint
When Eli and Alex co-founded Footprint they knew that to turn the category on its head code alone wouldn't suffice – it was clear from day 1 that design was just as important.
Apple and Identity
Footprint wants to put people in control of their data. Apple, from their own marketing, does not always want to hold it. Footprint is an enterprise security company. Apple is almost everything but that.
Inside the Enclave
Footprint’s mission is to bring trust back to the internet, and the first step is building your trust in us and our core security architecture.
Boosting Conversion with User Trust
If you are running a consumer-facing company, your north star metric will likely be geared around conversion of sign-ups. Typically, the way to boost conversion has been by spending more on marketing.