This Isn't New
Footprint isn’t all that new or innovative. We’re just lucky to be building it at a unique moment in time.
Vicissitudes
If our baseline narrative is 100% successful, one bad moment may seemingly deem the rest of the progress—the integral—irrelevant and worthless. I think this mindset is often a helpful propellant. But I’d like to get past that way of thinking. Life isn’t this binary.
A New Philosophy: Labeling Good Actors
The best way to find the rotten apple—in a world where there are infinite rotten apples—may simply be to figure out who isn’t rotten.
Design at Footprint
When Eli and Alex co-founded Footprint they knew that to turn the category on its head code alone wouldn't suffice – it was clear from day 1 that design was just as important.
Apple and Identity
Footprint wants to put people in control of their data. Apple, from their own marketing, does not always want to hold it. Footprint is an enterprise security company. Apple is almost everything but that.