A New Philosophy: Labeling Good Actors
The best way to find the rotten apple—in a world where there are infinite rotten apples—may simply be to figure out who isn’t rotten.
Eli Wachs
Apple and Identity
Footprint wants to put people in control of their data. Apple, from their own marketing, does not always want to hold it. Footprint is an enterprise security company. Apple is almost everything but that.
Boosting Conversion with User Trust
If you are running a consumer-facing company, your north star metric will likely be geared around conversion of sign-ups. Typically, the way to boost conversion has been by spending more on marketing.
Out of Stealth/Hello World
We are coming out of stealth today, after a lot of hard work, many years of thought, and a vision for a new paradigm to bring trust back to the internet.
The Rehearsal: Empathy in Life
We must never lose sight that this isn’t a rehearsal and the people we touch are not actors: it’s people's lives and their data. They’re not our puzzle pieces to play with or dislodge in pursuit of our dream. I want to build with empathy, so we can help millions.