If you are running a consumer-facing company, your north star metric will likely be geared around conversion of sign-ups. Typically, the way to boost conversion has been by spending more on marketing.
We are coming out of stealth today, after a lot of hard work, many years of thought, and a vision for a new paradigm to bring trust back to the internet.
We must never lose sight that this isn’t a rehearsal and the people we touch are not actors: it’s people's lives and their data. They’re not our puzzle pieces to play with or dislodge in pursuit of our dream. I want to build with empathy, so we can help millions.
I personally like the ability to customize my iPhone home screen. As a company, it is nice to insert fun emojis and create custom documents in our Notion. But I missed the memo when KYC became a fun, choose-your-own-adventure novel.
Don’t get me wrong—I love dreams—they change the world. But they only have that chance if put into action. Without launching our company, we’ll never know if Footprint is just a neat idea, or a world-changing product. But we must find out either way.
