Eli Wachs

The intersection of our self-given narratives to our lives avoiding confrontation with the secret desires of our shadow self finds a strange armistice in our minds. And that is ok.

Footprint isn’t all that new or innovative. We’re just lucky to be building it at a unique moment in time.

If our baseline narrative is 100% successful, one bad moment may seemingly deem the rest of the progress—the integral—irrelevant and worthless. I think this mindset is often a helpful propellant. But I’d like to get past that way of thinking. Life isn’t this binary.

Footprint wants to put people in control of their data. Apple, from their own marketing, does not always want to hold it. Footprint is an enterprise security company. Apple is almost everything but that.